If you’ve followed TheyAllHateUs for the past 10 years, you would’ve seen us work on lots of incredible projects,create a unique first-to-market global retail destination and travel the world.
But there’s something special about one of your favourite beauty brands – OPI– asking you to collaborate on a deeper level with a bespoke pack of our ultimate polishes. Pinch-me moment much?!
This collaboration didn’t come out of the blue either – we’ve been using OPI together ever since we met. When we worked in the corporate fashion world, instead of getting lunch during our break we’d get our nails done. We’d ooh and aah over which new shade to try but we’d always end up choosing our go-to hues and it was crucial these everyday shades pared back with our signature style – denim. So when it came to creating the OPI X TAHU bespoke pack, we knew we’d be inspired to choose shades which complemented any denim wash because we wear it 4 out of 7 days of the week (and it suits everyone!).
What’s more is our style icons over the years have also had this love affair with denim. Think Marilyn Monroe in boyfriend jeans in ‘The Misfits’, double denim stage outfits of Debbie Harry, Thelma and Louise in vintage Levis, Brigitte Bardot looking sex kitten chic in cropped Capri styles and our favourite Farrah Fawcett in her flares. Nowadays we draw inspiration from the ultimate denim icon Kate Moss. Looking closely at photographs of these incredible women you will notice their nail colour is always a neutral or red!
So the most perfect blush shade “It’s Pink P.M” and the iconic “Big Apple Red” were the obvious choices for our pack, which of course go with denim and every other wardrobe staple.
Our pack may have been inspired by denim and these beautiful shades, but we also knew we’d need polish that would last the whole work week and then some! Knowing that the Infinite Shine 3-step system makes your mani go the distance, we were BEYOND excited for the pack to launch. We can’t wait for you to embrace the inspiration from our icons when choosing your next nail colour.
You can find the OPI X TAHU bespoke pack in David Jones and Myer nationally for $59.95.
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