Tash is one of those women, other women look at, and wonder “How does she do it?” The mother-of-2 has crafted a dream job for herself, and always manages to look impeccable, with her signature understated and unfussy style. She is the epitome of the modern business women, and living proof that you can have it all…if you work really, really hard.
Tash studied fashion design, but was always more interested in the business side of fashion. After graduating she worked in product development spending a lot of time in China sourcing labels, spotting trends and producing samples . Tash’s next move was to General Pants, where she created and product developed the vertical men’s and women’s labels. She managed a large team of designers and production assistants and was instrumental in making this department into a multimillion dollar business.
Tash was promoted to Head of Womenswear, and became a member of the executive team, where she was responsible for all branded and vertical buying and sourcing. This role saw Tash spending 3-4 months of the year travelling overseas. She would develop the trends she saw into marketing plans and hand them to Elle to create her magic in store!
After her second child came along, Tash decided she needed to make her work, work for her. By then, “They all Hate Us” had grown beyond a hobby into a really sound business prospect, so Tash took the leap and left her job to work with her best friend. TheyAllHateUs retail, shop beauty, shop fashion and their own label Girl Gang was born. Tash and Elle also hosted their TV show Style Squad in 2016 and continues to work with Australia’s top fashion brands.
In 2017 Tash and her sister Hayley launched their side project Sefton Segedin. Their love of drawing and painting for family and friends was seen on Tash’s instagram and the orders came flooding in from around the globe. Their most successful collection, ‘the kiss’ range is now in its 4th series.