Sydney-based BFFs Tash Sefton and Elle Ferguson are the brains behind They All Hate Us, a trailblazing, and much imitated, fashion destination. ‘TAHU’ is a visual celebration of what we covet, before we even know it ourselves. A perfect edit of the must-have pieces, the ‘it’ items, and desirable interiors to drool over.

What started 9 years ago as a daily email of images between two best friends. Tash & Elle have impeccable fashion credentials. Tash has a background as a buyer and head of womenswear for a leading youth retailer, she is a mother of two. Elle was the global visual merchandising manager for a swimwear label.

Elle believes the reason behind the blogs success is the duo’s uniqueness, “the blog is a really great edit of what we are and what we love. Our readers can take inspiration and find things they like from the both of us.”

Every month the They All Hate Us Style Shop gives readers the ability to buy what Tash & Elle are wearing, “we edit down the world of fashion to the 10 lust worthy pieces we love, have bought and live in and make them available for immediate purchase.” 


Tash is one of those women, other women look at, and wonder “How does she do it?” The mother-of-2 has crafted a dream job for herself, and always manages to look impeccable, with her signature understated and unfussy style. She is the epitome of the modern business women, and living proof that you can have it all…if you work really, really hard.

Tash studied fashion design, but was always more interested in the business side of fashion. After graduating she worked in product development spending a lot of time in China sourcing labels, spotting trends and producing samples . Tash’s next move was to General Pants, where she developed vertical labels and was the head of the womens buying team for many years. This role saw Tash spending 3-4 months of the year travelling overseas. She would develop the trends she saw into marketing plans and hand them to Elle to create her magic in store!

After her second child came along, Tash decided she needed to make her work, work for her. By then, “They all Hate Us” had grown beyond a hobby into a really sound business prospect, so Tash took the leap and left her job to work with her best friend.


“We are ‘living’ the dream, we are our own bosses creating our own TheyAllHateUs world.”

How do you go from drama student to fashion savvy business woman and style icon in 7 not-so- easy steps? Just ask Elle Ferguson Co-Founder of online fashion destination “They All Hate Us.” Elle has always had a creative flair; she attended Newtown High School of the Performing Arts, majoring in Drama. After graduating, she got herself an agent and enjoyed a successful career as a model. Fashion shoots and TV didn’t satisfy Elle’s thirst for more, and so she went on to study Interior Design at Enmore Design Centre, where she was ranked first in her year. Elle’s eye for design won her the role of Australian Visual Merchandiser for ‘One Teaspoon’.

Following One Teaspoon, Elle became the National Womenswear Visual Merchandiser for the General Pants Group. Elle stayed at General Pants for just over six years where she was responsible for styling, training, store design and many facets of bringing the General Pants Culture to life.

Elle left the General Pants Group to become the Global Visual Merchandising manager for the Seafolly Group where she was involved designing the retail spaces for Seafolly across the globe. Then, in mid-2012, Elle decided to reach for something more, she backed herself, followed her dreams and started up a business with her best friend. TAHU was born. 

www.theyallhateus.com by Elle Ferguson (@Elle_Ferguson) & Tash Sefton (@tashsefton) 

Postal address: TheyAllHateUs, PO Box 430 Manly NSW 1655 AUSTRALIA.

TheyAllHateUs / IMG, MLC Level 25, 19 Martin Place Sydney NSW 2000 AUSTRALIA.

General enquiries: tashandelle@theyallhateus.com

Commercial opportunities: Contact Sara Flanagan at IMG Talent. sara.flanagan@img.com

TheyAllHateUs / IMG, MLC Level 25, 19 Martin Place Sydney NSW 2000 AUSTRALIA. +61 2 9285 8000

Help with the shop: help@theyallhateus.com

Social – Instagram:@ theyallhateus Twitter: @theyallhateus

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